About the role#
The Marketing Analytics team at Open Road Integrated Media focuses on using performance data to improve marketing results and drive revenue. This internship offers the opportunity to support the team through data analysis, campaign execution, and reporting. You will work up to 30 hours per week reporting to the Marketing Analytics Director while collaborating with the Growth Marketing Manager and Marketing Analytics Coordinator.
What you'll do#
- Gather data and prepare reports on marketing and promotional initiatives.
- Assess campaign results to identify trends and share actionable insights.
- Plan and execute digital ad campaigns, including writing copy and determining targeting.
- Develop creative assets for paid advertising and promotional campaigns.
- Measure the impact of marketing efforts using internal and third-party tools.
- Verify campaign information for internal platforms and assist with ad-hoc research projects.
What you'll need#
- Strong organizational skills and attention to detail.
- At least 2 years of experience with Microsoft Excel, including VLOOKUP, pivot tables, and charts.
- Working knowledge of data analytics tools such as Tableau, SQL, and Python.
- Familiarity with digital advertising platforms like Meta, Amazon, and TikTok Ads Managers.
- Creative experience using Canva and in-app image or video editing tools.
- Effective communication skills and the ability to prioritize tasks.
- Current enrollment in a degree program such as Marketing, Data Science, Business Administration, Communications, or Graphic Design.
- A general interest in the publishing industry and books.
Location & details#
- Location: New York, New York.
- Modality: Hybrid, with at least 2 days per week in the office.
- Term: Fall 2026.
- Compensation: This is a paid internship at $17.00 per hour.
About Open Road Integrated Media Inc.
Open Road Integrated Media produces digital content for readers. The company focuses on ebooks, digital marketing, and publishing backlists. It operates as a privately held media production firm. Founded in 2009, the organization maintains its headquarters in New York. It employs approximately 80 people.
How to get in at Open Road Integrated Media Inc.
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