About the role#
The digital experience operations and analytics team manages data collection to generate actionable insights. We turn these insights into digital customer experiences through sales and marketing automation, personalization, and audience segmentation.
What you'll do#
- Collect and analyze data across customer touch-points like TI.com and promotional content.
- Use Customer Data Platforms and other marketing technology to create audience segments.
- Build an ecosystem for fast reporting and train teams on how to use it.
- Analyze key performance indicators to recommend improvements for sales and marketing programs.
- Experiment with new approaches to find effective solutions.
- Use data to guide the creation and optimization of marketing programs.
What you'll need#
- Pursuing an undergraduate or graduate degree in Marketing, Marketing Research, Analytics, MIS, Web Design, User Experience, Technical Communications, Engineering, or Computer Science.
- Cumulative GPA of 3.0/4.0 or higher.
- Experience or basic proficiency with programming languages like Python or Java.
- Experience or basic proficiency with SQL and BI tools such as Tableau, Power BI, Looker, or Data Studio.
- Experience or basic proficiency with martech platforms like CDPs, ESPs, CRMs, Marketo, or Eloqua.
- Previous internship experience in a similar field.
- Ability to multitask and handle conflicting priorities.
- Strong analytical skills and a curious mindset.
- Ability to communicate complex topics to a variety of stakeholders.
- Ability to work independently and make progress in ambiguous environments.
- Experience developing marketing strategies targeted at driving KPIs.
Location & details#
- Location: Dallas, Texas, USA.
- Modality: On-site.
- Employment type: Full-time.
- Term: Rolling.
- This is a paid internship.
About Texas Instruments
Texas Instruments is a public semiconductor company founded in 1930. Based in Dallas, Texas, it designs and manufactures analog and embedded processing chips. The company serves clients in the industrial, automotive, and personal electronics sectors. It operates with over 33,000 employees globally.
How to get in at Texas Instruments
Applying early to Texas Instruments provides a clear advantage because recruiters review applications before the candidate pool grows too large. Intern Insider sends an instant alert the moment a role matching your target is published anywhere, which helps you stay ahead of the crowd. You can use this lead time to refine your materials and submit your application while the queue is still manageable. Reaching out to the right people often yields better results than submitting to a general portal. Intern Insider surfaces the recruiters behind the company roles so you can contact them directly to ask about the position or a referral. This approach materially improves your response rates compared to standard application methods.
